Smart business owners get help for areas where their own knowledge is lacking. If chosen correctly, these outside resources are truly experts in their fields. But how do you ensure that you are hiring qualified professionals and not con artists? In a digital marketplace where anyone can appear to be reputable and everyone claims to be an expert, no one is impervious to potential ‘shark attacks.’ Finding the RIGHT experts to fill your business needs can make the difference between success and financial damage with ruinous setbacks.