A trademark is a recognizable word, phrase, or symbol that represents a particular product and differentiates the product from other products. In other words, a trademark informs consumers about the source of the product they want to purchase. Out of all the intellectual property, trademarks are among the most commonly used. An effective trademark can be one of a business’s most valuable assets. It can help reinforce brand identity in customers who are faced with many choices and an increasingly competitive marketplace. If you own a business or want to start one, you can benefit a lot from hiring a trademark attorney. A trademark attorney San Diego at Bagla Law Firm can provide you with trademark law services.
Benefits of Trademark Registration
Indeed, a trademark does not have to be registered for it to be protected. Generally, a business owner has rights over a trademark the moment they use it in commerce in connection with a product. However, there are many benefits that come with registering a trademark. Benefits of federal registration of a trademark include;
Gaining protection of your trademark nationwide.
Gaining the right to use the trademark in any part of the nation.
The trademark becomes searchable in an online database.
Gaining a presumption of ownership.
Greater recourse if someone infringes on your trademark.
Registering a trademark can help spare a business from financial losses or contentious issues in the future. In other words, trademark registration can be a crucial investment.
If you are considering starting a business or already have one, a trademark attorney San Diego at Bagla Law Firm can help you with registering your trademark.
The Trademark Registration Process
The trademark registration process might seem straightforward, but the reality is that there are many things to consider before submitting a trademark application. For example, some marks cannot be registered. A trademark attorney San Diego at Bagla Law Firm can guide you through the trademark registration process and help you protect your trademark.
The trademark registration process begins with a search to ensure that another business has not already registered the trademark you want to register.
After confirming the uniqueness of the trademark, the next step is submitting an application to the USPTO. Information needed to register a trademark includes;
The trademark owner
Name and address for correspondence
A clear image of the trademark to be registered
Details about the product
Application filing fee
Reason for filing (either use-based application or an intent to use application)
Specimen. This applies to use-based applications and is the same as the image, except it depicts how the trademark appears in the marketplace.
After a trademark application gets to the USPTO, an Examining attorney is allocated the application. The role of an Examining attorney is to review a trademark and ensure that it is unique. An Examining attorney also checks for other errors in the application.
Once a trademark is approved, it is published in the Official Gazette, and any party with standing is given an opportunity to oppose the trademark registration.
Kelly is an international award-winning corporate and securities attorney who has been providing expert legal counsel to domestic and international clients for over 17 years. Kelly’s passion is helping entrepreneurs start, run, and grow their businesses with the right legal structure and the right legal contracts.